NARS Shiseido


The task

As experts in luxury beauty and cosmetics, we know that every brand prides itself on being the most innovative and cutting edge, especially in Travel Retail.

So when Shiseido approached us to push the boundaries for NARS, we knew that we needed an ambitious and creative concept that would raise the bar for the category and the brand itself - pioneering the future of connected beauty experiences, through an always-on virtual world.



Concept design

Interaction design

Content development

Digital Production


Circle Square brand device

Working with a brand that’s as provocative as it is iconic, gave us the creative freedom to deliver a uniquely bold digital experience - NONSTOP NARS - giving customers a holistic and interactive 3D brand world, that rewards their engagement with our own virtual currency NCOINS as they explore through their virtual self in the form of a NAVATAR, using digital make-up looks as a gateway to product discovery and social sharing to drive amplification.

Centred around 3 main zones: Discovery, Community and Play - we designed the digital environment so that it could evolve and adapt throughout the long-term campaign. Thanks to our deliberately non-linear journey architecture, the experience of every customer was unique. Whether driven by their passion for the latest makeup looks, new product launches or reaching a high score in the arcade - customers were able to explore the brand world on their own terms.

Following the success of the NONSTOP NARS platform, Shiseido invited us to expand our creative partnership beyond travel retail and into the regional domestic market.

As part of the launch campaign for their new 'Afterglow' collection, we delivered an immersive digital experience toolkit combining an AR mini-game and exclusive product trial photo-booth; the omnichannel customer journey was activated across multiple markets in the Asia market.

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