This April sees the much-anticipated launch of a refreshing, new retail toolkit for the global leader in luxury strollers, Bugaboo, designed by retail revolutionaries, CircleSquare.

Since winning a creative pitch last year, CircleSquare’s brilliant team of planners, creatives, graphic and 3D designers have been secretly developing a contemporary, modular system to provide a consistent look & feel for how the Bugaboo brand shows up across all retail formats. Inspired by the concept of 'discovering the world with your child’, the scalable toolkit includes everything from memorable shop-in-shop solutions and modular furniture to stand-out graphic display and enticing store windows.