Lacoste
Creativity, collaboration
and crocodiles
- Client
- Lacoste
- Brand
- Lacoste
- Solutions
- Strategy, Customer Experience, Activations, Store Design, Digital Media
Created by French tennis legend René Lacoste, this iconic fashion brand has always given its customers the freedom to express themselves with timeless elegance and enduring style. This free thinking vision has been captured again and again by CircleSquare’s teams across the globe over the course of our creative partnership.
Driven by the spirit of inclusivity and timeless retro-modern vibes, we worked with Lacoste to bring their dazzling rainbow collaboration with Polaroid to market for EMEA customers, with an engaging 360º activation strategy that was as cool as it was creative.
Combining digital engagements with in-store activations allowed us to connect with customers throughout their journey, in a consistent and impactful way. We developed an online mini-game that drove awareness through social media via customers and influencers sharing their high scores and user generated content driven by playful in-store photo moments in the fitting rooms and product displays.
Thanks to our enhanced brand experience, Lacoste brought added value to their customers, making them feel part of the collaboration and in-turn generating long-term loyalty.
