Forget channels, focus on people - the path to digital transformation 

Find out how the current situation in China makes it a great location to start on the path of digital transformation.

Stéphane Zermatten, Partner at CircleSquare, shares in this interview from The Moodie Davitt Report the opportunity for brands to rethink their marketing campaigns through the three intertwined lenses of data, content and retail, and to develop meaningful, on-going conversations with consumers along their entire shopper journey.