Digital marketing and drive to store in Hainan, China 

Great opportunity to work alongside the Fresh team on a drive to store campaign, leveraging media strategy & execution and digital platform development.

Social media is emerging as a core driver of awareness and increasingly is the first touch point on the customer journey. Indeed, a targeted media strategy allows brands to reach potential customers before they travel, at a time when they are planning their purchases.

However, a clear social media strategy isn’t a silver bullet. Reaching the right people at the right time in their journey is very valuable but the message needs to be meaningful. Hence the importance of a personalised and engaging storytelling along the entire customer journey - in other words, a strong content strategy - to maximise customer acquisition, conversion and loyalty.