Hosted by the digital avatar of one of China’s leading cosmetics influencers, we created a digital brand world for Givenchy Perfume & Cosmetics to drive digital pre-travel engagement with their iconic “Le Rouge” lipstick. 

Leveraging the range of colours and textures from the product range, each user experiences a digital journey that is unique to them, from the look and feel of the platform through to the types of curated content they are presented with.

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