Cocoa Life is Mondelēz International’s global cocoa sustainability program that aims at producing cocoa, chocolate's main ingredient, in a sustainable way. Making it right means tackling the complex challenges that cocoa farmers face, including climate change, gender inequality, poverty and child labor.
When it came to taking this concept to the point of sale, CircleSquare pushed the boundaries of sustainable design. The entire activation is made out of raw materials such as plywood or real preserved plants. Additionally, there is no plastic, paint or glue, making the entire promotion truly sustainable and 100% recyclable.
“Through the Sustainable DNA Rating scorecard, we hope to help role model in-store activation practices that are kinder for the planet. This initiative demonstrates what we can achieve through closer collaboration and aligning in common goals for the greater good, and we’re proud to share the inspiring result alongside our fantastic partners at CircleSquare.”
Richard Houseago, Head of Shopper Marketing, World Travel Retail at Mondelēz International