We brought the Year of the Rat to life for Kiehl’s with an exclusive activation for Changi airport, filled with bespoke digital and physical engagements, making the start to the Lunar New Year both fun and memorable.

More than a just a large, high-profile store, the Kiehl’s Lunar New Year pop up features interactive digital games, an onsite calligrapher drawing customisable wishes on souvenir fans, and Instagrammable spots, including a Singaporean rickshaw.

Read about this spectacular activation on The Moodie Davitt Report