Blending physical and digital engagement, or how to create an impactful activation in a challenging space.


We created a Lancôme experience combining a striking design with digital interactions, including the ‘Magic Mirror’, where customers can virtually try on different makeup looks and the ‘Make A Wish’ lanterns where shoppers can send their Lunar New Year blessings to friends and family.

Read more about the Lancôme x Lotte World Tower CNY activation on The Moodie Davitt Report