CircleSquare is pleased to welcome two University of the Arts London (UAL) graduates to its Hong Kong office.

Chloe Tabarie and Adrienne Lin join CircleSquare’s creative team from the company’s Graduates Creative Talent Programme. They will work alongside senior creatives across digital, content and experiential design. CircleSquare said it intended to strengthen recruitment links with UAL in 2021.

The company said the recruitments underline the “intensifying shift in corporate creative and marketing spend towards China and the emergence of Chinese brands arming themselves with international standard campaigns to export their brands overseas”.

CircleSquare, with its Hong Kong office, is privileged to be part of the story of a new Hong Kong, where world-class digital marketing adapts to the challenges posed by China’s seemingly unstoppable growth.

Jason Scott-Lewis
General Manager Greater China

CircleSquare Hong Kong General Manager Jason Scott-Lewis noted the emergence of dual-campaign aesthetics – similar strategies but different executions – for Chinese and non-Chinese consumers.

“Despite the many predictions of its demise, Hong Kong’s traditional role as a bridgehead for China remains more relevant today than ever,” he said.

“CircleSquare, with its Hong Kong office, is privileged to be part of the story of a new Hong Kong, where world-class digital marketing adapts to the challenges posed by China’s seemingly unstoppable growth.”

In related news, CircleSquare has appointed Wami Cheng to Client Services Director Greater China, overseeing all client relationships across CircleSquare’s five offices in China.