The entire CircleSquare team is proud to announce the addition of Paris to our growing list of offices worldwide.
The addition of a studio in the French capital adds to the existing stable of CircleSquare offices in London, Dubai, Singapore, Hong Kong, Shanghai, Shenzhen, Taipei, and the most recently-opened, Hainan.
The new Paris studio is situated in Rue de Turbigo in Paris’ 3rd arrondissement. Operations are headed by Laetitia Pierini, who was previously Luxury Business Director at the French integrated marketing agency, Extreme.
Laetita is an expert in integrated communication campaigns for premium and luxury brands. She brings to CircleSquare – which works with prestigious clients including L’Oréal, Diageo, Mondelez and LVMH – a wealth of experience gained at the famous Olympia Music Hall, a landmark in the heart of Paris, and while heading new business in events, digital and activation with Paris-based communication agencies.
Managing Partner Stephane Zermatten added: “We decided to go forward with our plans of opening a studio in Paris despite the current crisis to be closer to our clients based in France. Our objective in these trying times for retail is to help them transition to fully integrated O+O campaigns. Brands with a seamless strategy to drive customers to store, wether these are physical, digital or social, will likely be the post-COVID winners."
We have the ideal skills set to put together integrated campaigns to engage shoppers along their entire shopper journey, and I look forward to the Paris office playing a leading role in achieving that.
Laetitia said: “I’m delighted to take up this great opportunity to take a leading role in this latest entrepreneurial venture by CircleSquare, who have a hugely impressive portfolio of brand clients across the globe, including several with strong interests in France. Opening a studio in Paris makes great business sense, as so many of the great international brands are either headquartered, or have a substantial presence, here.”
The agency also recently expanded its operations by acquiring a significant stake in Swiss digital marketing agency, comtogether. The strategic move has led to the launch of the Connected Shopper Platform, a new travel retail-focused digital tool which transforms a brand’s ability to reach customers pre-travel and drive them to purchase.
Whether you’re looking for a socially connected shopper platform, an emotionally rich product activation or a deeply sensorial flagship store, get in touch with us. We will be happy to connect for an introduction, a brainstorming on customer engagement or simply to exchange ideas on the future of retail.