Philip Handley, CircleSquare Executive Creative Director and Founding Partner, tells TRBusiness how employees continue to remain in close contact with each other from the company’s offices around the world, with virtual ‘tea breaks’ and various interactive initiatives such as the ‘Lockdown Libations league’ cocktail club.

"I personally believe that there’s going to be a race that’s going to start and I want all my clients to be fit, healthy, stretched and limbered up on the start line and ready to go.” 

While there’s not a huge amount that can be controlled right now, he does admit that the additional planning and preparation time allows the company to develop even more creative – and cost-effective – solutions for its clients during these longer lead times.

“If we can get our bags packed full of great ideas, before the gate opens, we can really hit the ground running. I personally believe that there’s going to be a race that’s going to start and I want all my clients to be fit, healthy, stretched and limbered up on the start line and ready to go.”

When travellers do start travelling again there will be an immediate need to increase penetration and conversion rates in duty free stores, as passenger numbers are expected to be very low at the beginning of a recovery for the travel industry. Irresistible and memorable experiences’ will be absolutely crucial to ensuring success.

 

 

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