We are proud to announce that the new Johnnie Walker Experience & Brand Home has officially opened!

Located in the heart of Edinburgh this state of the art visitor attraction aims to demystify the world of Scotch whisky, bringing it to a much wider audience.

CircleSquare were commissioned to bring the 1800sq ft retail space to life delivering detailed technical design and build of this luxury shopper environment.

Offering limited edition bottling, exclusive liquids, merchandise and a personalisation custom studio, the space goes beyond traditional retail, using visual theatre and storytelling to take shoppers on an immersive journey into the world of Johnnie Walker and whisky.

Welcoming walk-in high street customers as well as visitors who take a tour of the whisky experience, shoppers can customise their bottles with engraving and bespoke label printing services at the personalisation area. Guests will also be able to bottle their own exclusive liquid only available at the Edinburgh shop.

The experiential store caters to whisky connoisseurs and novices alike, with staff on hand to give expert advice as well as a unique interactive flavour activity which matches customer’s preferred tastes and scents to their perfect whisky profile. Enthusiasts can explore and shop an incredible range of rare and exceptional whiskies as part of its whisky treasure chamber.

This is a proud day for everyone. Last year Johnnie Walker celebrated 200 years since founder John Walker opened the doors to his small grocery store and today represents the next chapter of the incredible story. Johnnie Walker Princes Street is a landmark investment in Scotch whisky and into Scotland and it sets a new standard for immersive visitor attractions.

Ivan Menezes
Diageo Chief Executive

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