CircleSquare brings Toblerone Roadshow to town


CircleSquare are delighted to announce the launch of “A Touch of Gold” Roadshow for Toblerone.

Activated across multiple global locations, the roadshow features a playful ‘Gold’ Toblerone airplane into which shoppers can climb, sit in the cockpit and take the controls for a wonderful photo opportunity, popular with children and adults alike.

For added fun, an interactive button within the cockpit starts a digital ‘propeller’ game on the large screen backdrop which offers shoppers the chance to win Toblerone prizes.

Toblerone Farmers’ Market



When Toblerone launched their highly anticipated ‘Crushed Corn’ flavoured Toblerone they asked CircleSquare to come up with a fun way to bring it to life across a number of European Airports.

An interactive farmer’s market scene was conceptualized, designed and built by CircleSquare including a special Toblerone wheelbarrow, wicker baskets, a market stall and a sampling area.

Shoppers could take part in a challenge to throw rope quoits over corn-shaped targets to win fabulous Toberlone prizes.

CircleSquare Create Lacoste Windows

SS16 Retail


CircleSquare have created and delivered the latest window displays for the launch of Lacoste’s new footwear collection. CircleSquare designed displays for the new Sport and Casual ranges as well as showcasing Lacoste’s exciting new product, the L.12.12. The new designs captured the look and feel for the season and provided guidelines for how global markets can execute a store window, pop-up or in-store environments.

CircleSquare successfully produced the L.12.12 and Sport window displays and installed them into Lacoste’s Head Office in London to act as an inspiration for global markets.

Lacoste Rock The Roundhouse

Client - Pentland, comm by Natasha Bailey

Client – Pentland, comm by Natasha Bailey

Lacoste hosted the global launch for their Spring/Summer 2016 footwear collection at the Roundhouse in London. The iconic building was transformed by CircleSquare into a product showcase, digital playground and conference area for some of Lacoste’s most influential decision makers to explore and enjoy.

Designed and delivered by CircleSquare, the event showcased products on minimalistic white furniture, perfectly lit to ensure the products were the stars of the show. The main focal point of the conference was a giant shoe box which transformed into a screen for digital presentations from key speakers to engage their audience. Large-scale graphics referenced Lacoste’s innovative heritage as well as it’s exciting future with the new collection for 2016.

Later that evening CircleSquare transformed the venue for a gala dinner with 350 attendees wowed by a giant canopy formed out of huge white ribbons and laser light projections.

Johnnie Walker House

Unknown-1Diageo unveiled their first Johnnie Walker House in Mumbai, India, complete with mentoring zone, heritage library and a range of exclusive products only available from this store.

Designed by the CircleSquare London studio and then built and installed jointly by the CircleSquare offices in Hong Kong and Singapore, this is a wonderful example of the network pulling together to deliver luxury and elegance.

Haig Club: biggest launch of the year

Unknown-4September saw the launch of the much-anticipated new single grain scotch whisky, Haig Club and CircleSquare were delighted to have been an integral part of what became the biggest launch of 2014.

CircleSquare were entrusted to design the look and feel of permanent retail, activations, pop-up stores and bars which we then rolled-out around the globe. This process meant working hand in hand with David Beckham, who teamed up with Diageo to create this ground-breaking new product.

A contemporary interpretation of the classic members clubs of London, complete with copper drinks trolleys to showcase the beautiful blue bottle.

Cadbury Joyville Plane

Unknown-2An exciting new activation campaign has been launched by Cadbury, bringing their ‘Joyville’ concept to life through a fun, interactive plane which allows shoppers to become the pilot and share the photographs with their friends.

Designed and delivered by CircleSquare, the campaign will appear in a number of airports and be supported by the ‘Joyville’ inspired merchandising, also created by CircleSquare.

Biotherm at Haitang Bay


CircleSquare are pleased to unveil the latest boutique we have worked on for Biotherm in the largest duty free shopping complex in the world in Haitang Bay, China.

Built by the CircleSquare Hong Kong team, alongside 6 other shops in the Haitang Bay complex, the Biotherm store is a wonderful example of a truly welcoming and interactive shopping experience.

Striking the Right Note in Haitang Bay


We are very proud of our achievement at the recently opened CDF Mall at the Haitang Bay Shopping Complex, where we implemented no less than four stores (La Prairie, Biotherm, L’Occitane and Kipling) and two corners (Shu Uemura and Clarisonic).

Coordinating the design adaptation, production and shop fit while respecting the deadlines imposed on us was a huge challenge, but we rose to the occasion and delivered the quality and finish we are renowned for.

Samsung Showcase at Harrod’s


Samsung recently unveiled a new Home Appliances Showcase at Harrod’s in London featuring their most advanced units, which combine state-of-the-art technology with beautiful design.

The displays created by CircleSquare for the Showcase were specifically designed using  an approach to point of purchase not traditonally seen in this category to deliver an innovative standout at the world’s most famous department store.



Luxottica and DFS Race Ahead in Hong Kong


Travellers purchasing a pair of Ray Ban or Oakley sunglasses at the DFS Galleria at HKIA were rewarded with an unusual treat: the chance to win a prize by competing against fellow passengers in a race against time on Gameloft’s Asphalt 8: Airbourne.

Wearing polarised sunglasses to see the screen in front of them, their performance was broadcast to the wider public on a giant display nearby, drawing many a cheer of encouragement from spectators.

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