Lacoste Rock The Roundhouse

Client - Pentland, comm by Natasha Bailey

Client – Pentland, comm by Natasha Bailey

Lacoste hosted the global launch for their Spring/Summer 2016 footwear collection at the Roundhouse in London. The iconic building was transformed by CircleSquare into a product showcase, digital playground and conference area for some of Lacoste’s most influential decision makers to explore and enjoy.

Designed and delivered by CircleSquare, the event showcased products on minimalistic white furniture, perfectly lit to ensure the products were the stars of the show. The main focal point of the conference was a giant shoe box which transformed into a screen for digital presentations from key speakers to engage their audience. Large-scale graphics referenced Lacoste’s innovative heritage as well as it’s exciting future with the new collection for 2016.

Later that evening CircleSquare transformed the venue for a gala dinner with 350 attendees wowed by a giant canopy formed out of huge white ribbons and laser light projections.